We have developed a clear framework for our approach to artificial intelligence (AI), ensuring we harness its power responsibly, ethically, and effectively. In short, proceed with caution.
We have developed a clear framework for our approach to artificial intelligence (AI), ensuring we harness its power responsibly, ethically, and effectively. In short, proceed with caution.
Our team are empowered to learn about AI, experiment with its use and define its limitations with clear guard rails. We do this to aid their professional development and evolve the services we provide.
We see it as a tool to be used by an expert to act as a springboard to solve creative and strategic problems. Like all tools, it is only as useful as the person using it.
We see it as a tool to be used by an expert to act as a springboard to solve creative and strategic problems. Like all tools, it is only as useful as the person using itWe’ve focused on two main areas so far – machine learning and generative AI but do so with caution as we explore the morality of AI content ownership and always assess the quality of AI-generated text and imagery. .
We have a structured and transparent approach to experimentation with an audit trail, so we learn quickly individually and collectively to take advantage of all developments. We always share where, when and how we use it too both with each other and with our clients.
