Technology
Technology-centred businesses recognise that there is more time and investment spent online, on software, and on technology now than ever before.
The challenge is getting a prospective customer “into trial”, experiencing the product and receiving immediate value.
What is impacting your business success most?
Learning how to service the market, not just marketing the service
Learning to speak the language of the ideal customer
Needing to improve communication and support
Helping prospective customers find value in the product
Reaching, attracting, engaging, converting, and retaining customers
Priorities for technology marketers
Priorities for technology marketers
Branding & Storytelling
Your brand needs to speak to the needs and values of your audience. A compelling brand story taps into your audience’s emotions and aspirations, and communicates your business’s how, what and why in a visceral and memorable way.
Your brand needs to speak to the needs and values of your audience. A compelling brand story taps into your audience’s emotions and aspirations, and communicates your business’s how, what and why in a visceral and memorable way.
Campaigns & Programs
Finding and engaging new customers in your target industries or from your ideal customer accounts, alongside communications across your customer lifecycle calls for creativity and a programmatic, data-led approach.
Finding and engaging new customers in your target industries or from your ideal customer accounts, alongside communications across your customer lifecycle calls for creativity and a programmatic, data-led approach.
Content Strategy & Creation
We bring your unique story to life with compelling thought leadership and customer stories, producing information that the new generation of B2B buyers are using to assess products and services.
We bring your unique story to life with compelling thought leadership and customer stories, producing information that the new generation of B2B buyers are using to assess products and services.
Customer Experience & Advocacy
Accelerating time to value for your customers so that their investments pay back rapidly leads to loyalty, advocacy and business growth. This needs tailored support and comms across land, adopt, expand and renew phases.
Accelerating time to value for your customers so that their investments pay back rapidly leads to loyalty, advocacy and business growth. This needs tailored support and comms across land, adopt, expand and renew phases.
Velo works with technology businesses who are often deploying at significant scale:
Velo works with technology businesses who are often deploying at significant scale:
Ed Tec, eLearning and InsurTech
Cloud/SaaS particularly those targeting HR, R&D, Sales, Marketing, Health & Safety, Planning, Operations and the C Suite
Managed IT services including wireless & mobility, IoT, collaboration, security (especially cybersecurity) and data analytics and planning platforms
Few technologies have a complete uniqueness and, even if they do, they will be quickly replicated. This means the product, its benefits and story have to be completely aligned and rooted in the customer experience. Successful technology companies that recognise that their customers are the product and begin to build a brand around them are the ones that will develop raving advocates and grow immeasurably.
Few technologies have a complete uniqueness and, even if they do, they will be quickly replicated. This means the product, its benefits and story have to be completely aligned and rooted in the customer experience. Successful technology companies that recognise that their customers are the product and begin to build a brand around them are the ones that will develop raving advocates and grow immeasurably.
Living up to the promise matters.
Living up to the promise matters.
And that’s when we come in.
And that’s when we come in.
Case Study
Case Study
Cisco
With over 70,000 employees around the world, Cisco technology has been powering the internet since 1984. We’ve been working with this global technology titan as its agency of choice since 2011.
With over 70,000 employees around the world, Cisco technology has been powering the internet since 1984. We’ve been working with this global technology titan as its agency of choice since 2011.
McGraw Hill
McGraw-Hill Education (MHE) is one of the world’s largest educational publishers. It operates in 28 countries with over 5,000 employees, offering educational products and services to over 135 countries in 60+ languages.
McGraw-Hill Education (MHE) is one of the world’s largest educational publishers. It operates in 28 countries with over 5,000 employees, offering educational products and services to over 135 countries in 60+ languages.
Sage
Sage is the market leader for integrated accounting, payroll and payment systems. With over 13,000 employees, Sage supports millions of entrepreneurs across 23 countries with advice, software and tools that manage everything finance to operations and people.
Sage is the market leader for integrated accounting, payroll and payment systems. With over 13,000 employees, Sage supports millions of entrepreneurs across 23 countries with advice, software and tools that manage everything finance to operations and people.
Anaplan
Anaplan is a pioneering market leader in Connected Planning. With over 2,200 employees in 13 countries, Anaplan supports enterprise businesses (including three of the ‘The Big Four’), connect their people, data, and plans.
Anaplan is a pioneering market leader in Connected Planning. With over 2,200 employees in 13 countries, Anaplan supports enterprise businesses (including three of the ‘The Big Four’), connect their people, data, and plans.
We are continuously impressed with Velo’s level of service & consider them a key marketing partner in helping drive our business. They are not only proactive & responsive, but their guidance also has made a difference for an increase in lead flow, tremendous efficiency & a very solid ROI.
ME
Business Development Specialist
Cisco
A brilliant agency that is growing in strength & offering every year. They are a genuine extension of my team. I trust them to deliver & they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo.
JA
Global Advocacy Marketing Manager,
Sage
Velo are in my opinion, based on thirty years of experience, the ultimate B2B agency.
RK
Managing Director
ASL
Velo truly feels like an extension of our team. I love that they always hit the brief - never miss a deadline (our deadlines can be very tight!) & sometimes push us out of our comfort zone too. Their work is thoughtful, creative & above all, we have real trust between our teams.
PS
Global Partner Sales Enablement Manager,
Anaplan
We are continuously impressed with Velo’s level of service & consider them a key marketing partner in helping drive our business. They are not only proactive & responsive, but their guidance also has made a difference for an increase in lead flow, tremendous efficiency & a very solid ROI.
ME
Business Development Specialist
Cisco
A brilliant agency that is growing in strength & offering every year. They are a genuine extension of my team. I trust them to deliver & they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo.
JA
Global Advocacy Marketing Manager,
Sage
Velo are in my opinion, based on thirty years of experience, the ultimate B2B agency.
RK
Managing Director
ASL
Velo truly feels like an extension of our team. I love that they always hit the brief - never miss a deadline (our deadlines can be very tight!) & sometimes push us out of our comfort zone too. Their work is thoughtful, creative & above all, we have real trust between our teams.
PS
Global Partner Sales Enablement Manager,
Anaplan
We are continuously impressed with Velo’s level of service & consider them a key marketing partner in helping drive our business. They are not only proactive & responsive, but their guidance also has made a difference for an increase in lead flow, tremendous efficiency & a very solid ROI.
ME
Business Development Specialist
Cisco
A brilliant agency that is growing in strength & offering every year. They are a genuine extension of my team. I trust them to deliver & they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo.
JA
Global Advocacy Marketing Manager,
Sage
Velo are in my opinion, based on thirty years of experience, the ultimate B2B agency.
RK
Managing Director
ASL
Velo truly feels like an extension of our team. I love that they always hit the brief - never miss a deadline (our deadlines can be very tight!) & sometimes push us out of our comfort zone too. Their work is thoughtful, creative & above all, we have real trust between our teams.
PS
Global Partner Sales Enablement Manager,
Anaplan
We are continuously impressed with Velo’s level of service & consider them a key marketing partner in helping drive our business. They are not only proactive & responsive, but their guidance also has made a difference for an increase in lead flow, tremendous efficiency & a very solid ROI.
ME
Business Development Specialist
Cisco
A brilliant agency that is growing in strength & offering every year. They are a genuine extension of my team. I trust them to deliver & they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo.
JA
Global Advocacy Marketing Manager,
Sage
Velo are in my opinion, based on thirty years of experience, the ultimate B2B agency.
RK
Managing Director
ASL
Velo truly feels like an extension of our team. I love that they always hit the brief - never miss a deadline (our deadlines can be very tight!) & sometimes push us out of our comfort zone too. Their work is thoughtful, creative & above all, we have real trust between our teams.
PS
Global Partner Sales Enablement Manager,
Anaplan
We are continuously impressed with Velo’s level of service & consider them a key marketing partner in helping drive our business. They are not only proactive & responsive, but their guidance also has made a difference for an increase in lead flow, tremendous efficiency & a very solid ROI.
ME
Business Development Specialist
Cisco
A brilliant agency that is growing in strength & offering every year. They are a genuine extension of my team. I trust them to deliver & they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo.
JA
Global Advocacy Marketing Manager,
Sage
Velo are in my opinion, based on thirty years of experience, the ultimate B2B agency.
RK
Managing Director
ASL
Velo truly feels like an extension of our team. I love that they always hit the brief - never miss a deadline (our deadlines can be very tight!) & sometimes push us out of our comfort zone too. Their work is thoughtful, creative & above all, we have real trust between our teams.
PS
Global Partner Sales Enablement Manager,
Anaplan
We are continuously impressed with Velo’s level of service & consider them a key marketing partner in helping drive our business. They are not only proactive & responsive, but their guidance also has made a difference for an increase in lead flow, tremendous efficiency & a very solid ROI.
ME
Business Development Specialist
Cisco
A brilliant agency that is growing in strength & offering every year. They are a genuine extension of my team. I trust them to deliver & they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo.
JA
Global Advocacy Marketing Manager,
Sage
Velo are in my opinion, based on thirty years of experience, the ultimate B2B agency.
RK
Managing Director
ASL
Velo truly feels like an extension of our team. I love that they always hit the brief - never miss a deadline (our deadlines can be very tight!) & sometimes push us out of our comfort zone too. Their work is thoughtful, creative & above all, we have real trust between our teams.
PS
Global Partner Sales Enablement Manager,
Anaplan
We are continuously impressed with Velo’s level of service & consider them a key marketing partner in helping drive our business. They are not only proactive & responsive, but their guidance also has made a difference for an increase in lead flow, tremendous efficiency & a very solid ROI.
ME
Business Development Specialist
Cisco
A brilliant agency that is growing in strength & offering every year. They are a genuine extension of my team. I trust them to deliver & they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo.
JA
Global Advocacy Marketing Manager,
Sage
Velo are in my opinion, based on thirty years of experience, the ultimate B2B agency.
RK
Managing Director
ASL
Velo truly feels like an extension of our team. I love that they always hit the brief - never miss a deadline (our deadlines can be very tight!) & sometimes push us out of our comfort zone too. Their work is thoughtful, creative & above all, we have real trust between our teams.
PS
Global Partner Sales Enablement Manager,
Anaplan
We are continuously impressed with Velo’s level of service & consider them a key marketing partner in helping drive our business. They are not only proactive & responsive, but their guidance also has made a difference for an increase in lead flow, tremendous efficiency & a very solid ROI.
ME
Business Development Specialist
Cisco
A brilliant agency that is growing in strength & offering every year. They are a genuine extension of my team. I trust them to deliver & they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo.
JA
Global Advocacy Marketing Manager,
Sage
Velo are in my opinion, based on thirty years of experience, the ultimate B2B agency.
RK
Managing Director
ASL
Velo truly feels like an extension of our team. I love that they always hit the brief - never miss a deadline (our deadlines can be very tight!) & sometimes push us out of our comfort zone too. Their work is thoughtful, creative & above all, we have real trust between our teams.
PS
Global Partner Sales Enablement Manager,
Anaplan
With award-winning work
With award-winning work
Our latest thought leadership
Our latest thought leadership
Giving creative and strategic marketing firepower to clients like…
Giving creative and strategic marketing firepower to clients like…
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What are the lessons for B2B marketers trying to create a new market for their product? Lessons from the BSRIA briefing on Air Quality.
Contact us
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Our Team
Our team combines decades of client-side and agency experience of technology marketing.
Our team combines decades of client-side and agency experience of technology marketing.