Campaigns & ABM/ABX Programs
Whether you’re looking for a fully integrated multi-channel, global campaign or a highly-targeted, offline strategy to focus on a specific audience, enter a new market or launch a new product, we can help. Our approach delivers intelligent, effective campaigns that span the buying journey from awareness to decision making, and ensure content and channel are appropriate for each stage of the process.
We know your prospects need nurturing through the sales funnel, that’s why our campaigns are crafted from the outset to reflect your sales cycles and customer journey. We design our Campaigns & ABM/ABX Programs in collaboration with your sales teams to populate leads and accelerate time to revenue.
And the best thing about working with Velo (apart from our amazingly talented and inspiring team, of course), is that all our integrated campaigns are designed to work within your marketing, PR and communications plans. That’s how we make sure your audience encounters a consistent brand message, regardless of whether they see you online, in a sales brochure or in the media.
How do we know this strategy is effective? Our clients’ campaigns are consistently nominated for industry marketing awards, and Velo has been nominated for numerous marketing honours at The Drum Recommends Awards – as voted for by our customers.
Our services:
Go-to-market strategy development
Account-based marketing (ABM) & Account Based Experience (ABX) programmes
Account-based marketing (ABM) & Account Based Experience (ABX) programmes
Direct mail and event marketing
Email automation and nurture tracks
Fully integrated campaigns
Inbound marketing
Direct response print ads
Internal communications
Direct response print ads
Lead generation
Paid search, paid social, remarketing and multi-channel ad strategy
Paid search, paid social, remarketing and multi-channel ad strategy
