Branding & Storytelling

Are you clear on your brand’s personality? Does everything you produce reinforce this identity? Do the stories you tell through your content help contribute to this brand identity? How does storytelling influence the perception your customers have of your organisation?

Are you clear on your brand’s personality? Does everything you produce reinforce this identity? Do the stories you tell through your content help contribute to this brand identity? How does storytelling influence the perception your customers have of your organisation?

Let’s be clear. This is not just about your logo or the nice brochures you have in reception. We’re talking about your company’s identity, values, positioning and how storytelling can affect the perception your team and your customers have of your company.

Let’s be clear. This is not just about your logo or the nice brochures you have in reception. We’re talking about your company’s identity, values, positioning and how storytelling can affect the perception your team and your customers have of your company.

A clear brand position provides clarity on your corporate identity and a point of difference that your customers value.

A clear brand position provides clarity on your corporate identity and a point of difference that your customers value.

An essential part of your brand positioning is a strong and consistent visual identity. It’s who you are. It’s why you are different. It’s how you are special and it helps you demonstrate your value. It’s not pretty pictures.

We have a tried and tested framework for developing strong brand positioning, with powerful visual identities that impress. Our creative and intelligent branding team works with you to develop a brand position and visual identity that accurately and uniquely conveys your company. And it’s not just about your external branding. We work with you to introduce, cultivate and celebrate your brand identity internally – your teams’ perception is arguably more important than your customers’ (if they don’t believe it/trust it/live it/love it, no one else will!)

We understand how valuable branding is; it aids recruitment, drives sales and fosters customer loyalty and retention. A strong and differentiated brand should touch every aspect of your business, and that’s where Velo can help.

Human culture is built on stories. Great storytelling is the difference between a good brand identity and a great one.

Storytelling is the single most influential tool you have to change or craft the perception you want your workforce and customers to have of your company. It’s through telling engaging stories – regardless of the platform, medium or channel – that will help bring your company to life, make it unique and make it memorable.

Stories help you connect with your customers and at Velo, we have storytelling superpowers that will not only amplify your brand identity but also help entice your customers to take action and engage with your brand for the long term.

Our services:

B2B Brand Strategy

Brand storytelling

Naming strategies

Brand audits

Brand development

Corporate communications

Visual identity development

Logo design

Value proposition development

Messaging and brand narratives

Positioning workshops

Tone of voice workshops

Brand guidelines

Case study - Sage

Championing customer advocacy at a global scale

“A brilliant agency that is growing in strength and offering every year. Velo is a genuine extension of my team. I trust them to deliver and they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo”.

Case study - Sage

Championing customer advocacy at a global scale

“A brilliant agency that is growing in strength and offering every year. Velo is a genuine extension of my team. I trust them to deliver and they don’t let me down. As a rule, I do not generally make recommendations on agencies to use, but I do with Velo”.

Let us help you with running your new campaign Contact us

Let us help you with running your new campaign Contact us

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© 2022 Framer, Inc.

Product

Features

Learn

Plugins

Templates

Blog

Personal

Startup

Resources

Updates

Community

Contact

© 2022 Framer, Inc.