What it means to ‘do the right thing’
Velo’s ESG Report – 2021/2
Since our inception in 2010, Velo has been guided by our company motto – ‘do the right thing’. This motto is not only our everyday working mantra, but the epicentre of our strategy on environment, social and governance (ESG) that focuses on three key areas:
Do the right thing for our people
Be a place where the best people want to work and grow
Do the right thing for our planet
Crafting B2B marketing to be proud of in every way
Do the right thing for our partners
Lead by example and influence others
For our people, we have:
Invested in a human resources information system to track and monitor our employee demographics, including gender, geographic and ethnic diversity.
Integrated well-being metrics into a twice-a-year staff survey so that we can proactively monitor the issues that matter, such as stress levels, work-life balance and overall satisfaction.
Done so much more, including early talent development, a series of wellbeing and development programmes, SMART targets and our annual charity challenge, Miles for Smiles.
Team satisfaction
eNPS
Have the highest glassdoor rating of any UK-based B2B agency
Team development
Be more diverse and inclusive than the UK average
Have a smaller gender gap than industry average
Introduce new early talent to the industry every year
> 80%
> 50
Have the highest glassdoor rating of any UK-based B2B agency
100%
> 19% - ethnic minority representation
> 15.3%
1 position created
84%
71
4.7/5 Glassdoor rating Highest rating of peers
100%
34.6% - ethnic minority representation
3.3%
2 positions created
For our planet, we have:
Measured our impact using carbon accountancy tool, Sage Earth, which aligns with Greenhouse Gas Protocol Standards.
Committed to being one of more than 4,000 businesses around the world that have applied to the Science Based Targets initiative (SBTi).
Analysed workflow and methodology, marketing approaches to make sure that the carbon impact of assets are considered when choices are being made.
Net zero
Net zero
Scope 1 and 2 by end of 2022
Scope 1,2 & 3 by end of 2023
Scope 1 and 2 by end of 2022
Due end of 2023
For our partners, we have:
Implemented an anonymous feedback loop for our team to identify any clients or suppliers that are detrimental to our team’s wellbeing.
The largest impact is where we work with others, acting as a partner with minimal scope 3 emissions, or working with them to tell stories, build campaigns and advance their own ESG missions.
