Case study - Troup Bywaters + Anders

"We have worked with Velo since 2016. During this time, they have consistently delivered to our brief to achieve our objectives across our marketing and communications channels. Velo has been instrumental in supporting our business and brand strategy both off and online. We are continuously impressed with how they have taken initial ideas and grown them into a strong creative concept or marketing campaign. They are a clear thinking, flexible, professional agency and crucially, are a great team of people who care about delivering results for our business. I would highly recommend Velo to others."

LW, Head of Marketing and Communications, TB+A

Client background

Troup Bywaters and Anders (TB+A) is a multi-award winning engineering and design consultancy. Operating as a partnership, the building services organisation has more than 200 staff across eight UK offices.

The company has worked on some of the UK’s most iconic buildings including fit-outs for the Houses of Parliament, The Shard, Bart’s Hospital and Canary Wharf.

Attracting and retaining the best talent is a central pillar of TB+A’s strategy. As well as winning over 40 industry awards per year, TB+A has been awarded the Investors in People Platinum accreditation, one of only a handful of companies worldwide to achieve this standard.

Velo has supported the TB+A team across marketing, communications and creative activities since 2015.

Challenges

TB+A operates in a highly competitive market, vulnerable to macro-economic changes, such as Brexit and global socio-political uncertainty.

Most contracts involve stringent tender processes, so differentiating the company and demonstrating market awareness is key to success.

In such a challenge market, TB+A must ensure that every touchpoint reinforces its brand, spanning their marketing and their people,who must always be at their best.

Partnership approach

We are TB+A’s comms team, working directly with the senior partners to plan, create, cultivate and execute marketing and communications.

TB+A uses the entirety of our full-service offering, so we operate as everything from the company’s creative lead to the brand guardian and internal web and video production studio.

It’s a close partnership focused on delivering consistently high-quality and high-impact communications.

Highlights so far

We have accelerated online engagement with a new web design resulting in triple on-site visitor engagement.

Customer engagement is higher shown by great internal and external feedback.

Clearer positioning and better communications created by Velo has resulted in partner feedback showing they are prouder to represent TB+A and that pitches are more successful.

We designed and executed campaigns in National Apprenticeship (NA) week that delivered the highest number of job applicants ever. The campaigns also resulted in more press coverage than previous NA weeks, further boosting the TB+A apprenticeship intake.